RAREX APPOINTS MICHAEL PRASSAS HEAD OF CORPORATE DEVELOPMENT
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ASX Release: 4 May 2022
RAREX APPOINTS MICHAEL PRASSAS AS HEAD OF CORPORATE DEVELOPMENT
RareX Limited (ASX: REE; “RareX”) is pleased to announce that it has appointed highly experienced
international mining executive, Mr Michael Prassas, as Head of Corporate Development.
In this newly-created role, Mr Prassas will be responsible for driving RareX’s investor relations
strategy, corporate communications and business development as it advances the development of
its flagship Cummins Range Critical Minerals Project in Western Australia.
He has almost 10 years’ experience in selling rare earth oxides and materials and developing rare
earth projects. Prior to joining RareX, he was a senior executive, General Manager Sales and
Marketing, at Peak Rare Earths and, before that, the Global Account and Sales Manager Rare Earth
Oxides and Materials for Automotive Catalysis - Rare Earth Systems for the leading global chemical
company, Solvay.
Mr Prassas is a highly-experienced sales, marketing, and business development manager with a deep
interest in the transition to a zero-carbon economy and the advancement of the e-mobility industry
– drawing on more than 25 years’ experience in the automotive, electronics and rare earth mining
and rare earth processing sectors.
He has published a comprehensive rare earth white paper on the potential impacts the shift towards
electric vehicle mobility and decarbonisation of society will have on the global commodity market.
He is constantly pushing the envelope and stress-testing business models with a critical eye to ensure
their strategic focus and profitability is on point.
He has business insights and a sales track record with global OEM Automotive accounts like VW,
SEAT, Skoda, Audi, Lamborghini, Ford, Volvo, Daimler, BMW, Mini, PSA, Toyota, Honda and Tier-1
players like BASF, JM, Umicore, Aisin AW, Panasonic and the global rare earth value chain inside and
outside of China from mining, refining to metal and alloy producers, rare earth NdFeB permanent
magnet and e-motor manufacturers.
Mr Prassas has completed a Staatliche geprüfter Betriebswirt, equivalent to a Bachelor of Economics,
from the School of Business Administration Stuttgart North in Germany. He has held management
roles at AW Europe in Germany, TomTom, BP in Netherlands, Solvay/Rhodia in France and Peak
Resources and Hastings in Australia.
Jeremy Robinson, RareX Managing Director, commented: “We are excited that Michael has joined
the RareX team. His extensive rare earth marketing and sales experience, global contacts and
industry insights will be instrumental in developing our flagship Cummins Range Rare Earths Project.”
For more information, please contact:
Investors: Jeremy Robinson, Managing Director
Media: Nicholas Read, Read Corporate
RareX - ASX:REE
ABN: 65 105 578 756
Unit 6, 94 Rokeby Road
Subiaco, WA 6008, Australia
Ph: +61 8 6383 6593
Ph: +61 8 9388 1474
info@rarex.com.au
+61 (0) 8 6383 6593
RareX limited
www.rarex.com.au
@rarex_asx
ASX Release: 4 May 2022
ABOUT RAREX LIMITED – ASX: REE
RareX Limited (ASX: REE) is a Perth-based rare earths company committed to become the world’s
next producer of neodymium and praseodymium (NdPr).
NdPr is a core enabler of decarbonisation of our society and enables low carbon technologies,
especially in the electric mobility sector, robotics solutions and renewable energy, e.g. the wind
energy sector. NdPr is the key raw material for manufacturing rare earth powered permanent magnet
NdFeB electric motors, the heart of the next industrial revolution the Electrification of our Society.
RareX’s focus is on developing rare earths deposits in Australia, including the Cummins Range Rare
Earths Project in the East Kimberly region of Western Australia. RareX is committed to developing a
sustainable, ethical, transparent, secure a low carbon rare earth supply chain solution for the global
electric mobility market and NdFeB permanent motor downstream ecosystem.
For further information on the Company and its projects, visit www.rarex.com.au
For more information, please contact:
Investors: Jeremy Robinson, Managing Director
Media: Nicholas Read, Read Corporate
RareX - ASX:REE
ABN: 65 105 578 756
Unit 6, 94 Rokeby Road
Subiaco, WA 6008, Australia
Ph: +61 8 6383 6593
Ph: +61 8 9388 1474
info@rarex.com.au
+61 (0) 8 6383 6593
RareX limited
www.rarex.com.au
@rarex_asx
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